Online Radio Platform
A digital media platform for an online radio station connecting communities through culture and sound.
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Project Overview
We built around live culture and community, making the station feel like a gathering place.
Development Process
Discovery
Defined the station's positioning relative to streaming platforms and competitor radio.
Strategy
Led with programming, personality, and cultural identity over technical features.
Solution
SEO built around genre, community, and cultural radio discovery searches.
Design Concept
The Challenge
Online radio competes with on-demand streaming. The platform needed to create a community identity that algorithms never could.
Project Impact
Culturally Rooted UI Design
Show schedules and programming surfaced for listener habit-building.
Audience-First Navigation
Community features and cultural content integrated throughout the platform.
SEO and Content Discoverability
Search visibility targeting niche radio and cultural media audiences.
Multi-Format Content Architecture
Live and on-demand listening experience built for discovery and community.
HiKit Studio built exactly what we envisioned — a platform that reflects our culture and gives our community a real home online. The response from our listeners has been overwhelmingly positive.
Program Director