SMB PR Growth Platform
A platform for a PR and SEO agency helping SMBs build authority and global media presence.
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Project Overview
We built around proof: media placements, case outcomes, and client results front and center.
Development Process
Discovery
Mapped how SMB buyers evaluate PR and SEO agencies before reaching out.
Strategy
Led with outcome metrics, media logos, and case results rather than service descriptions.
Solution
SEO built to attract SMBs searching for PR services, media coverage, and brand authority.
Design Concept
The Challenge
PR and authority-building are intangible products. The platform needed to make outcomes tangible and credible from the start.
Project Impact
Social Proof Architecture
Service positioning around measurable outcomes, not deliverables.
Discovery Call Conversion System
Consultation workflow designed for SMB buyers who need fast value validation.
Authority SEO Strategy
Search visibility for PR agency, media coverage, and brand authority queries.
Outcome-Led Service Positioning
Results and media placements surfaced as the primary credibility signal.
The new site positions us exactly as we want to be seen. We attract better-fit clients now and the discovery call volume has been consistently higher since launch. HiKit Studio understood our brand immediately.
Head of Growth