01
Web Design & Dev
Multi-department construction website
A full-service site organized around six departments so every visitor lands on exactly what they need.
Chicago General Contractor #1
Six Specialized Departments
Windows, Masonry & Roof Services
Fire Stations to Church Restorations
Masonry & Roofing Departments
20+ Years, 3,000+ Projects
Built for Long-Term Value
Full Masonry Services Catalog
Seven Chicago Neighborhoods Served
Lincoln Park Local Expertise
Historic Restoration Case Studies
Get a Consultation Today
Chicago General Contractor #1
Six Specialized Departments
Windows, Masonry & Roof Services
The Challenge
312 Masonry is a full-service Chicago construction company with 20+ years of experience and a team of 250+ professionals serving residential and commercial properties across seven neighborhoods. Despite their scale and reputation for masonry restoration, roofing, plumbing, electrical, and HVAC work, their web presence wasn't converting. Homeowners and property managers searching for local contractors couldn't quickly understand the full scope of services available, and the site wasn't generating the inbound quote volume their team capacity could support.
Our Solution
We built a comprehensive, SEO-structured construction website organized around six specialized departments — each with dedicated service pages targeting specific search intent. A location-based area architecture covers all seven Chicago neighborhoods with hyper-local landing pages, capturing searches like 'tuckpointing Lincoln Park' and 'emergency HVAC Logan Square.' The homepage leads with strong positioning ('Chicago General Contractor #1'), layered social proof (20+ years, 250+ professionals, 3,000+ projects), and a persistent callback widget that captures leads at every scroll depth without interrupting the browsing experience.
Deliverables & results
What we delivered.
The concrete assets we shipped — and the numbers they moved once they went live.
02
SEO
Service landing pages by trade
Dedicated pages per service targeting high-intent searches from tuckpointing to emergency HVAC.
03
SEO
Neighborhood location pages
Seven hyper-local area pages capturing neighborhood-specific searches across Chicago.
04
UX
Persistent callback capture widget
A sticky phone-number bar that converts intent at every scroll depth without blocking content.
05
Content
Historic project case studies
Fire station and church restoration cases that prove capability on complex, large-scale work.
The results
3,000+
Projects completed
7
Chicago neighborhoods
6
Service departments
Inside the process
The full path from first conversation to launch — research, references, and constant collaboration. Tap any phase to see exactly what we do, and how closely we work with you along the way.
- Market & competitor researchWhere you sit today and where the real openings are
- Audience & goal mappingWho we're speaking to and what success actually looks like
- Brand strategyPositioning, voice, and the story we'll tell
- Scope & roadmapExactly what we build, in what order, and by when
One operating layer
Every HiKit project ships with a private client dashboard that unifies your website, SEO performance, paid campaigns, lead automation, and analytics. Your team, tasks, and results live in one real-time workspace — no scattered tools, no handoffs, no chasing updates.
Track keywords and rankings, manage roles and threads, browse shared resources, and watch performance climb — built around how your business actually works, in construction and beyond.
Client Dashboard
Your website, marketing and automations in one real-time workspace.
Workspace
Project Overview
Live snapshot across everything we run for you.
Project Health
96.4%
Across web, SEO & automation goals248Leads this mo.
40 hrsSaved / week
Tell us what you're building. We'll scope it out on the first call.