01
Web Design & Dev
Multi-department construction website
A full-service site organized around six departments so every visitor lands on exactly what they need.
Chicago General Contractor #1
Six Specialized Departments
Windows, Masonry & Roof Services
Fire Stations to Church Restorations
Masonry & Roofing Departments
20+ Years, 3,000+ Projects
Built for Long-Term Value
Full Masonry Services Catalog
Seven Chicago Neighborhoods Served
Lincoln Park Local Expertise
Historic Restoration Case Studies
Get a Consultation Today
Chicago General Contractor #1
Six Specialized Departments
Windows, Masonry & Roof Services
The Challenge
312 Masonry is a full-service Chicago construction company with 20+ years behind it and a team of 250+ serving residential and commercial properties across seven neighborhoods. They had the scale and the reputation, across masonry restoration, roofing, plumbing, electrical, and HVAC. The website simply wasn't converting it. Homeowners and property managers searching for a local contractor couldn't see the full scope of services at a glance, and the site never produced the inbound quote volume the crew could actually handle.
Our Solution
We built an SEO-structured construction website organized around six specialized departments, each with its own service pages aimed at specific search intent. A location architecture covers all seven Chicago neighborhoods with hyper-local landing pages that capture searches like 'tuckpointing Lincoln Park' and 'emergency HVAC Logan Square.' The homepage leads with confident positioning ('Chicago General Contractor #1'), layered proof (20+ years, 250+ professionals, 3,000+ projects), and a persistent callback widget that catches leads at every scroll depth without ever interrupting the browse.
The growth engine
A contractor lives or dies on local search. The site is built to win it, with department pages for intent and a dedicated page for every neighborhood 312 serves.
Six service departments
Dedicated pages targeting intent from tuckpointing to emergency HVAC.
Seven neighborhood pages
Hyper-local pages that capture 'tuckpointing Lincoln Park' and 'emergency HVAC Logan Square.'
Always-on callback
A persistent widget that catches leads at every scroll depth.
Deliverables & results
What we delivered.
The concrete assets we shipped and the numbers they moved once they went live.
02
SEO
Service landing pages by trade
Dedicated pages per service targeting high-intent searches from tuckpointing to emergency HVAC.
03
SEO
Neighborhood location pages
Seven hyper-local area pages capturing neighborhood-specific searches across Chicago.
04
UX
Persistent callback capture widget
A sticky phone-number bar that converts intent at every scroll depth without blocking content.
05
Content
Historic project case studies
Fire station and church restoration cases that prove capability on complex, large-scale work.
The results
3,000+
Projects completed
7
Chicago neighborhoods
6
Service departments
Inside the process
The full path from first conversation to launch: research, references, and constant collaboration. Tap any phase to see exactly what we do, and how closely we work with you along the way.
- Market & competitor researchWhere you sit today and where the real openings are
- Audience & goal mappingWho we're speaking to and what success actually looks like
- Brand strategyPositioning, voice, and the story we'll tell
- Scope & roadmapExactly what we build, in what order, and by when
Tell us what you're building. We'll scope it out on the first call.