3D & Product Visualization

Build it
before it exists.

We turn sketches, CAD and product references into accurate 3D models, cinematic renders, animations and interactive product experiences.

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01 · Reference → Geometry

Start with
what exists.

Sketch, CAD, drawings, photos, dimensions. We don't invent proportions — we build from what exists.
01 · Sketch
Pencil sketch of the HK-01 object: top panel with keys, glass panels, base
02 · Reference photo
Close-up reference: top plate keys and glass
03 · Tech drawing → geometry
HK-01 — tech drawing becomes geometry420 mm280 mm180 mm
Front elevation
04 · CAD
CAD views of HK-01: front, side and plan with dimensions
05 · Dimensions
WOverall width420 mm
HOverall height280 mm
DDepth180 mm
PPost spacing60 mm
Sketch
Reference
Tech drawing
CAD
Dimensions

02 · Modeling

Build the product
in 3D.

03 · Clay

First,
get the form right.

Neutral gray, no textures, no fancy light. If the form is right here, everything after it works.

04 · Live material · Same geometry

Explore materials.

One model. Different materials. See how the same geometry changes with real-world finishes in real time.

Material zones
01
Satin black
Base & top plate
02
Chrome
Posts & collars
03
Frosted glass
Side panels
04
Gloss black
Screen bezel
05
Emissive UI
Screens
06
Acid green
Keys & status light

05 · Exploded view

Show
what's inside.

Before production

See it
before you make it.

From sketch to launch — visualize, validate and prepare every detail before the first physical sample.

01   Sketch / CADConcept
HK-01 sketch and CAD views
No physical sample
HK-01 final CGI — same model, same material
03   Launch pagePre-order
HK-01 launch page — coming soon
12
Days
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Hours
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Min
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01
Sketch / CAD
02
3D final CGI
03
Launch page
Same model. Same material. Different purposes.

04 · Optimization

Beautiful in CGI.
Usable on the web.

Simplified for the browser where the eye won't miss it, so quality stays close to the render.
HK-01 High detail
01
High detail
Production mesh for stills and close-ups.
HK-01 Optimized geometry
02
Optimized geometry
Simplified where the eye won't miss it.
HK-01 Web asset
03
Web asset
Baked, compressed textures — close to the render.

05 · What you get

One model.
A whole visual system.

Every output visibly comes from the same product.
One master 3D model feeding stills, video, configurator, social, banners and PDP detail
Same product, many outputs
Every asset stays visually consistent because it starts from one master model.
Faster campaign production
PDP, social, ads and launch visuals can be produced without reshooting.
Built to scale
One approved model supports new formats, scenes and updates over time.
One master model · Many outputs · Always consistent

06 · What this is not

Not just
a pretty render.

3D with a job to do — accurate, systematic and ready for wherever the product needs to live.
No
Random CGI object
One hero angle only
Materials chosen without reference
Model too heavy for the web
A separate model for every color
Static render when interaction would help
Abstract 3D for decoration
Yes
✓Accurate base model›
✓Material system›
✓Controlled lighting›
✓Multiple angles›
✓Variants›
✓Exploded views›
✓Interactive web assets›
✓Optimized delivery›
Yes

07 · Who this is for

3D makes sense when…

01The physical product does not exist yet
02Photography would require too many variants
03You need every finish before production
04Customers need to understand what's inside
05The product needs a 360° view
06You want an interactive configurator
07You need consistent visuals across many channels
08A product is difficult or expensive to photograph
FAQ

Straight answers.

Inputs, outputs, the web — and what you actually receive.

Whatever exists: CAD files, technical drawings, sketches, reference photos or a physical sample. The more precise the input, the more precise the model. We confirm proportions and details with you before moving on to materials.

Ready when you are

Build it
before it exists.

Send what you have — a sketch, a drawing, CAD or a reference. We'll turn it into a product people can see, take apart, recolor and turn around.

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