Do you build a landing page for one game, a full studio site, or both?

Both. We start with the page the launch needs, usually one title with store buttons and a signup form. It grows into the studio site as the catalog grows, on the same design system, so nothing gets rebuilt.

Can you build a press kit page that journalists and creators can use?

Yes. The press kit is a page where the logos and key art download in one click. A fact sheet, trailer embeds, and the press contact sit next to them. We build it into the site or host it on MyPresskit.io.

Can the site sell merch or game keys?

Yes. The store runs on Shopify, styled to the game, with the checkout on your domain and the customer list in your account. Keys and digital goods work the same way as physical merch.

Will the site match the game's art direction, or look like a template?

It matches the game. Game website design at HiKit Studio starts from the assets you already have, and the brand identity work in the bundle fills the gaps. You approve the direction on a small set of hero screens first.

What happens to the site on launch day when traffic spikes?

The pages are built as static files and served from a CDN, so a spike hits the edge and not a single server. The store and the forms run on managed services that scale on their own. We click through the whole site on staging before the reveal.

All industries

Industry Solution

Games & Entertainment

Game website design for game studios and publishers. A launch page, a press kit, and a Shopify merch store that go live with the game and stay on your domain.

Launch

Landing page timed to the release

Press kit

Assets journalists pull in one click

Merch

Store that runs without a studio hire

Who it's for

Game website design for studios and publishers

You made a game. Now a stranger has to find it and press a store button, and most of that happens before anyone opens Steam. We design and build what sits around the game. A launch page that is live ahead of the reveal, then a studio site with room for every title. Journalists get a press kit they can use without emailing you, and fans get a shop on your own domain.

Indie studios

One title, one page: the trailer above the fold and store buttons under it. A wishlist and newsletter form collects signups before the store page is public.

Publishers

A catalog site with a page per title and a press area, plus a CMS your producers post to without a developer.

Esports teams and orgs

Roster and schedule on one page, with results posted as they land and a shop in the team colors.

Streamers and creators

A home for the channel off Twitch. Schedule and clips sit on one page, and the merch matches your overlays.

Media and entertainment brands

An editorial site built video first, with a page for each release and a newsletter that is yours.

Conventions and events

Schedule and tickets, plus exhibitor information, on a site that goes up months ahead and gets edited daily during the show.

Indie and mid-size game studiospublishersesports teamsstreamers and creatorsmedia and entertainment brandsconventions and events

What changes

From friction to flow

The everyday bottlenecks games teams know too well, and what we put in their place.

The Steam page is the only home page

A launch page with one job: store buttons first, a wishlist or newsletter form beside them, live before the first trailer.

Press writes from screenshots they found themselves

A press page where logos and screenshots download without a login, next to a PDF fact sheet with the press contact.

Merch lives on a marketplace that owns the customer

A store on Shopify in the game's look. The checkout and the customer list live on your domain.

The studio site was last touched at the previous launch

A CMS your team edits alone, so a new title gets its page the week you announce it, with no developer in the loop.

What we build for you

A tailored bundle of the services that move the needle in your industry, scoped to your business, not a fixed package.

Business WebsiteA custom business website built in Chicago and wired into your CRM, so every inquiry lands where your team already works.Brand IdentityBrand identity design built as a system: logo, color, typography, voice, then applied everywhere from the pitch deck to the packaging.Video & MotionVideo production in Chicago plus motion design: brand films, social clips, logo animation, web motion that ships light. Priced per project.Social MediaProfile setup, branded templates, and a starter content batch to launch your channels.E-Commerce StoreA complete online store build that is fast, mobile-first, and conversion-tuned.

Mix and match. We tailor the exact scope on a quick discovery call.

Built around the launch

Ready before the trailer drops

Launch dates move and the page has to be up anyway. The launch page comes first. Store buttons get wired in, and the newsletter form goes live with it. A CMS follows, so patch notes go out without a developer. The studio site and the press pages grow from the same design.

Game studio website with a trailer hero and store buttons

Steamwishlist buttons on every page

CMSpatch notes without a developer

Shopifymerch on your own domain

How it works

From first call to full schedule

A clear path, no handoffs.

Art direction intake

We start from the key art and palette you already have. Then we list the titles with their release dates and what exists, from the trailer to the Steam link.

Structure and copy

Sitemap and page plans for the site types you picked, with the copy written into the wireframes. Phone layout comes first, and the trailer hero with its Steam button goes above everything else.

Build with the store wired in

Pages and CMS first, then the integrations, from the store buttons and the press kit downloads to the Shopify store when merch is in scope.

Launch rehearsal

The site runs on a staging URL with the real content in it. The announcement goes out to a page that has already been clicked through on phones.

Handover

Live on the announcement schedule, then a walkthrough for whoever will post the news. The community and Shopify flows are written down before we leave.

Why HiKit

Why games teams choose us

Site and launch content from one team

Trailer cuts and announcement posts come from the people who built the site. Launch week runs on one plan.

Design that follows the game

The site takes its typography and motion from the game itself, down to the hover states. It reads as part of the release, with none of the template-with-a-logo look.