Game Development
HTML5 playable ads and gamified experiences that turn attention into installs and leads.
What you get
Interactive ads and gamified experiences people choose to engage with: playables that demo the fun before the install, and mechanics that turn visitors into leads.
Attention is earned faster when people can touch the thing. We build HTML5 playable ads that let users try a slice of your game or product inside the ad itself, and gamified web experiences: quizzes, challenges, spin-to-wins, and progress mechanics that turn passive visitors into engaged leads. Built light, instrumented properly, and shipped to every ad network's spec.
A systemized engagement, so the work moves fast without cutting corners.
- 01
Pick the mechanic
We define the single interaction that sells: the core loop of your game, a product choice turned into play, a quiz that segments leads. One mechanic, one goal. Playables die the moment they try to do three things at once.
- 02
Prototype the loop
A grey-box prototype proves the interaction within days: you tap it on a phone and feel the timing. We tune until the first three seconds hook, because in ads those seconds decide everything that follows.
- 03
Produce the experience
Art, animation, and sound get layered onto the proven loop, in your brand or your game's own style. We build in lean HTML5 with PixiJS or vanilla canvas, so it runs everywhere a browser runs, with nothing to install.
- 04
Package for the networks
Playables ship to each network's spec: file size caps, MRAID events, orientation handling, and store-link triggers for Meta, AppLovin, Unity Ads, and the rest. One build, exported correctly for every channel you buy on.
- 05
Track and iterate
Engagement, completion, and click-through get instrumented from the start, so you see exactly where players drop. We read the data with you and ship variants, because with playables the second version usually beats the first.
Everything you walk away with, owned by you with no lock-in.
- A playable ad built around your core loop, hooked in the first three seconds.
- Network-ready exports for Meta, AppLovin, Unity Ads, ironSource, and Google.
- Gamified web mechanics wired into your site: quizzes, challenges, and reward flows that capture leads.
- Event tracking on every step: engagement, completion, click-through.
- Variant builds for testing, because the second version usually wins.
- Source files and full ownership, with no licensing strings.
The things buyers ask us before they start.
What is a playable ad?+
An interactive HTML5 ad where the user plays a short slice of the experience before tapping through to install or buy. It costs more to make than a video, and it earns that back in intent: users who finish the demo already know the product is for them.
We are not a game studio. Is gamification still relevant?+
Yes. A quiz that recommends the right service, a challenge with a reward, a progress bar on onboarding: the same psychology sells products and captures leads. We map the mechanic to your funnel, not the other way around.
Which ad networks accept playable ads?+
Meta, AppLovin, Unity Ads, ironSource, Mintegral, and Google app campaigns, each with its own technical spec. We build once and export per network, with the size caps and event hooks each one demands.
How big can a playable ad be?+
Most networks cap the initial load between 2 and 5 MB, which is exactly why we build in lean HTML5 rather than heavy engine exports. Smart asset loading buys room for polish inside the cap.
What makes a playable actually convert?+
Three seconds to the fun, one mechanic, a clear win moment, and a store cue at the emotional peak. Everything else is decoration. We test the loop bare before any art lands on it.
Can you turn our existing game into a playable?+
Yes. We distill the core loop into a slice that fits the size caps, rebuilt in HTML5 rather than ported wholesale. Players should feel your game, just compressed into thirty seconds.
Industries where Playable Ads & Gamification is part of the solution bundle we build.
Services we often pair with Playable Ads & Gamification.
Response within 1 business day. No commitment required.