Marketing
A landing page built around one offer, a lead flow into your CRM, and CRO that fixes the leaks in the traffic you pay for.
What you get
Conversion rate optimization services and landing pages built together: one clear offer, a capture flow into your CRM, the funnel leaks found and fixed.
Buying more traffic is expensive. The margin is in converting the traffic you already have. We build the landing page around one offer, with a lead magnet worth the opt-in. The form drops every lead into your CRM with instant follow-up. Then we watch what real visitors do in Microsoft Clarity or Hotjar recordings and fix the places they hesitate or leave. Debatable changes go to an A/B test, so the numbers decide.
A systemized engagement, so the work moves fast without cutting corners.
- 01
Offer and audience
We start by sharpening the offer: who the page is for, the one action it should drive, what earns the opt-in. A page with a single job converts better than a busy one. Everything that doesn't serve that job goes, and you'll see the cut list.
- 02
Audit the funnel you have
If you already have traffic, we walk the funnel the way a stranger does. First click to inquiry, on a phone as well as a desktop. GA4 gets checked against reality: where people enter, where they stall, where they quietly leave. Recordings show the form field people abandon and the button nobody notices.
- 03
Page structure and copy
We map the page section by section in Figma. Then we write copy that leads with the outcome and answers objections in the order a buyer raises them. You approve structure and copy before design, which keeps the build tight and on message.
- 04
Build and wire up
A fast, mobile-first page in your brand. The form sits front and center with the lead magnet next to it. The form goes to your CRM through Make.com or a direct integration. An email or SMS reply goes out the moment someone opts in, because speed to lead decides who wins the conversation.
- 05
Test, measure, compound
Conversion tracking goes on, so you see leads and cost per lead by source. High-confidence fixes ship outright. The debatable ones run as A/B tests on pages with enough volume. You get a dashboard plus a playbook of what won and why. The loop runs again each quarter, with us or with your team.
Everything you walk away with, owned by you with no lock-in.
- A focused, mobile-first landing page built around one offer and one action.
- Conversion copy that leads with the outcome and answers objections in order.
- A lead magnet set up and delivered on opt-in, with the form wired to your CRM.
- Instant email or SMS follow-up the moment a lead converts.
- A full-funnel CRO audit with heatmap and session-recording analysis on your money pages.
- A prioritized fix list: hypothesis, expected lift, effort. High-confidence fixes implemented.
- An A/B testing setup with the first experiments configured, plus a conversion dashboard in GA4.
- A documented playbook of what won and why, under your ownership.
The things buyers ask us before they start.
What do conversion rate optimization services include?+
It starts with an audit of the funnel from first click to inquiry, backed by Clarity heatmaps plus session recordings. Every finding becomes a fix ranked by expected lift against effort. We implement the high-confidence fixes and put the debatable ones to an A/B test, all in your own accounts.
What is the difference between a landing page and a funnel?+
A landing page is the single page a visitor sees. The funnel is the whole path. It runs from the page to the lead magnet that earns the opt-in, then the form, then the follow-up in your CRM. It also includes the fixes that come from watching real visitors, and we build all of it.
Do we have enough traffic for A/B testing?+
A/B tests need volume to reach significance, and we'll tell you if a page doesn't have it yet. Low-traffic pages still gain from CRO. The audit, the recordings, the high-confidence fixes: those work at any size. Formal testing waits for the pages with volume.
Why does follow-up speed matter so much?+
Because leads go cold fast. The business that replies first usually wins the conversation. The system therefore sends an email or SMS the instant someone opts in. The lead lands in HubSpot or whichever CRM you run, source attached.
Which tools do you use?+
GA4 for the numbers. Microsoft Clarity or Hotjar for heatmaps and recordings. Make.com or a direct integration for the CRM connection, with a testing layer that fits your stack. Everything runs in your accounts, so the data stays yours.
What conversion lift should we expect?+
Anyone promising a percentage before seeing your funnel is guessing. The audit shows the size of the leaks. The first round of fixes goes after the biggest ones, so early gains tend to be the largest. Every change ships measured. You see the lift in GA4, not in a slide.
How much does a landing page or CRO project cost?+
For a build, the page with its lead magnet and the automation behind it set the price. For CRO, the number of pages and experiments does. We scope on a short call and quote a fixed price before starting. HiKit AI on this page quotes the same range.
Services we often pair with Landing Pages & Funnels.
Response within 1 business day. No commitment required.