What you get
A clear, prioritized picture of what is holding your site back in search, across technical health, on-page content, and competitors, with a fix list you can act on.
An SEO audit tells you exactly why your site is not ranking and what to fix first. We examine the technical health, the on-page content, and how you stack up against the competitors winning your keywords, then hand you a prioritized fix list ranked by impact. It is a one-time diagnostic, not a retainer, so you leave knowing where the wins are.
A systemized engagement, so the work moves fast without cutting corners.
- 01
Technical crawl
We crawl your whole site the way a search engine does and surface what blocks it: indexation problems, broken links, redirect chains, duplicate content, slow Core Web Vitals, and mobile issues. Each finding is logged with its severity, so the serious problems stand apart from the cosmetic ones.
- 02
On-page and content review
We assess how well your pages target real search terms: titles, headings, metadata, internal links, keyword coverage, and content depth against search intent. We flag thin pages, missed keywords, and cannibalization, then note where structured data and better internal linking would help most.
- 03
Competitor and keyword gap
We look at who outranks you for the terms that matter and why, then map the keyword and content gaps between their pages and yours. This shows where you can realistically compete and which opportunities are worth your effort first, given your site's current authority.
- 04
Prioritized fix list
We turn every finding into one prioritized action list, ranked by impact and effort, so you tackle the changes that move rankings first. Each item is written plainly with the why behind it, so your team or ours can act without guessing what was meant.
- 05
Walkthrough and next steps
We walk you through the findings live, answer questions, and agree on what happens next. Whether you fix things in-house or hand the list to us, you leave with a clear, honest view of your site's search health and a defined path forward.
Everything you walk away with, owned by you with no lock-in.
- A full technical crawl report: indexation, broken links, redirects, and Core Web Vitals.
- An on-page and content review flagging thin pages, missed keywords, and cannibalization.
- A competitor and keyword-gap analysis showing where you can realistically compete.
- A single prioritized fix list, ranked by impact and effort.
- Structured-data and internal-linking recommendations per priority page.
- A live walkthrough of the findings, plus a defined set of next steps.
The things buyers ask us before they start.
What does an SEO audit cover?+
An SEO audit covers three areas: technical health like crawlability, indexation, and Core Web Vitals; on-page content like titles, headings, keywords, and internal links; and competitor analysis showing who outranks you and the keyword gaps you can close.
How is an SEO audit different from SEO setup?+
An audit diagnoses problems and hands you a prioritized fix list. SEO setup implements the foundation: it fixes the technical issues, optimizes pages, and submits your site to Google. Many clients start with an audit, then act on it themselves or have us do the setup.
What do I actually receive at the end?+
You receive a prioritized fix list ranked by impact and effort, backed by a technical crawl report, an on-page content review, and a competitor gap analysis, plus a live walkthrough. The deliverable is action-ready, whether your team or ours does the work.
How long does an SEO audit take?+
Most audits take about one to two weeks, depending on the size of your site. Larger sites with thousands of pages take a little longer to crawl and analyze thoroughly, but you get a clear timeline before we start.
How much does an SEO audit cost?+
It depends on your site's size and complexity, so we scope it on a short call and quote a fixed price up front. For a fast ballpark, ask HiKit AI on the site.
Will the audit improve my rankings on its own?+
The audit itself is a diagnosis, so rankings improve once the fixes are implemented. We make that practical by ranking every item by impact, so you know which changes to act on first, whether you handle them in-house or with us.
Industries where SEO Audit is part of the solution bundle we build.
Services we often pair with SEO Audit.
Response within 1 business day. No commitment required.