Marketing
Funnel audit, behavior analysis, and A/B testing setup that turn existing traffic into more customers.
What you get
More customers from the traffic you already have: the funnel audited end to end, the leaks found and fixed, and an A/B testing setup that keeps compounding.
Buying more traffic is expensive; converting the traffic you already have is leverage. We audit your funnel end to end, watch how real visitors behave through heatmaps and session recordings, find where they hesitate or leave, and fix the leaks in order of payback. Then we set up A/B testing, so every change is proved by numbers rather than opinions.
A systemized engagement, so the work moves fast without cutting corners.
- 01
Audit the funnel
We walk your funnel the way a stranger does, from first click to purchase or enquiry, across devices. Analytics get checked against reality: where people enter, where they stall, where they quietly leave. The leaks get ranked by revenue impact.
- 02
Watch real behavior
Heatmaps, scroll maps, and session recordings show what analytics cannot: the form field people abandon, the button nobody notices, the paragraph everyone skips. We collect enough sessions to see patterns, not anecdotes.
- 03
Diagnose and prioritize
Every finding becomes a hypothesis: what is broken, why, what to change, and what we expect to happen. You get the full list ranked by expected lift against effort, so the first fixes are the ones that pay fastest.
- 04
Fix and test
We implement the high-confidence fixes outright and put the debatable ones to an A/B test. Copy, layout, forms, and flow changes ship through a proper testing tool, so winners are proven on your traffic before they become permanent.
- 05
Measure and compound
You get a dashboard tracking conversion by page and source, plus a documented playbook of what won, what lost, and why. Run the loop again each quarter and the gains compound; we can run it with you or hand it over.
Everything you walk away with, owned by you with no lock-in.
- A full-funnel CRO audit with findings ranked by revenue impact.
- Heatmap, scroll, and session-recording analysis on your key pages.
- A prioritized fix list: hypothesis, expected lift, and effort for each.
- High-confidence fixes implemented across copy, layout, forms, and flow.
- An A/B testing setup with your first experiments configured and tracked.
- A conversion dashboard and a documented playbook of what won and why.
The things buyers ask us before they start.
What is conversion rate optimization, in plain terms?+
CRO is making more of your existing visitors take the action you want: buy, book, enquire. It works through evidence, by watching real behavior, forming hypotheses, and testing changes, instead of redesigning on taste.
How is CRO different from SEO?+
SEO brings more people to the site; CRO converts more of the people already there. They multiply each other, which is why fixing conversion first makes every later marketing dollar work harder.
Do we have enough traffic for A/B testing?+
A/B tests need volume to reach significance, and we will tell you honestly if a page does not have it. Lower-traffic sites still win with CRO: the audit, behavior analysis, and high-confidence fixes work at any size, while formal testing waits for the pages with volume.
Which tools do you use?+
GA4 for the numbers, Microsoft Clarity or Hotjar for heatmaps and recordings, and a testing layer that fits your stack. Everything runs in your accounts, so the data and the history stay yours.
What kind of conversion lift should we expect?+
Anyone promising a fixed percentage before seeing your funnel is guessing. The audit reveals the size of the leaks, and the first round of fixes targets the biggest ones, so early gains tend to be the largest. Every change we ship is measured, so you see the lift, not a story about it.
Is CRO a one-time project or ongoing?+
The setup is one-time: audit, fixes, testing infrastructure, playbook. The loop it creates is repeatable, and you choose how to run it: quarterly cycles with your own team using our playbook, or with us continuing the experiments alongside you.
Industries where Conversion Rate Optimization is part of the solution bundle we build.
Services we often pair with Conversion Rate Optimization.
Response within 1 business day. No commitment required.